Chris Dixon recently wrote that the default state of a startup is failure. I agree. In college I studied science and philosophy, so I spent about half of my classes in the hard sciences and worked in a molecular genetics lab. I wasn’t a business student, so I’ve always tended to think of business concepts mostly in […]
Dealyard.com, an online mass merchandiser that also offers daily deals on its e-commerce site, says it has bought Bulx.com, a flash sale e-retailer of home improvement products. Read the full article on Internet Retailer Full PDF Article
PaeDae is moving further along the startup continuum and is now beginning to grow our staff. Today we solidified our core values as a company. While we are very tight lipped about what we are up to business-wise I thought others might enjoy seeing this. Tenacious execution Intelligence without arrogance Take the initiative Team above me Be a […]
I think like all entrepreneurs I am half skeptic, half optimist. I recently made a mistake I have made before; hopefully this will be the last time. When you are ready to launch your product, put on your optimist hat. In 2008 I was working on my first for-profit venture, Boundaryless Brands. I had just […]
PaeDae is a fast growing start-up based in Santa Monica, California founded by experienced serial entrepreneurs with multiple exits. We are building a game-changing platform in the online game space. We are funded. We are seeking a highly intelligent & optimistic full stack engineer who executes diligently and works well in a team environment. Imagine […]
Recently PaeDae hired one of the most qualified engineers I have had the good fortune to work with. The most interesting thing is that he is completely self taught. He taught himself Perl at age 14 in El Salvador. Previously I have hired non-computer science degree engineers, but never a person without a college degree. I believe that a bachelors […]
My newest venture PaeDae brought on a graphic designer to work on some elements of our new game this week. I’m a product obsessed CEO, so I need to work very closely with our designer to craft our user interface. We also use a highly iterative process that requires extremely fast feedback, similar to the […]
I have officially started work on my latest venture PaeDae. PaeDae is a patent pending platform, set to change everything you thought you knew about online games. Sign up here for an advanced preview.
Some photos from Uluwatu, Bali.
Some Photos from Gili Air and Lombok
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About Rob Emrich
Rob Emrich is a serial entrepreneur, and the Founder & CEO of PaeDae.
He has founded and served as chief executive of six startups and social ventures, including Road of Life (distributed $70M+ curriculum), BULX (acquired by DealYard.com 2011), Boundaryless Brands (acquired 2011) and SpeakerSite.
Rob has spoken about his work at Startup Weekend, Lean Startup Machine, Ohio State University, Kenyon College, The John Glenn School of Public Affairs and others.
He is a mentor at the startup accelerators Hub Ventures & Founders Factory, and sits on a number of nonprofit boards.
Rob and his work have been featured on NPR, TechCrunch, VentureBeat, The Wall Street Journal, PBS, CNN Money, American City Business Journals, major dailies, and countless blogs, as well as the books The Lean Entrepreneur & 21 Questions for 21 Millionaires.
He lives in the mountains of Topanga, CA with his wife, the fashion stylist Kara Kaufman.
Follow @RobEmrich on Twitter
My Startup Path
Startup 6: PaeDae (pronounced Pay Day)
(Internet Advertising Technology)
Status: Private Beta
Funding: Investor Backed
Startup 5: BULX
(Flash Sales E-commerce for Durable Goods)
Action & Result: Signed exclusive online distribution agreement with Angie’s List (Nasdaq: ANGI), in less than 1 year BULX became the worlds first & largest private sales company for home improvement products. It was acquired by DealYard.com in 2011
Lessons: The right team is critical, ownership structure matters
Startup 4: Boundaryless Brands
(Enterprise E-commerce, Logistics, and Marketing Technology Platform)
Action & Result: Built e-commerce and marketing technology for medium sized ($20MM to $120MM) distributors of durable goods. Acquired in 2011
Lesson: Focus on the opportunity, not on control
Startup 3: SpeakerSite
(Online Marketplace of Public Speakers)
Action & Result: Built technology, scaled to large adoption but little revenue, three years of 'ramen profitability', ceased operation
Lesson: Take on a big market with a burning problem, focus on one company at a time
Startup 2: B.A. Mensch Consulting
(Digital Marketing and Technology Consulting)
Action & Result: Scaled to seven figure revenue, evolved into next three ventures
Lesson: Be a good person, treat people right
Startup 1: Road of Life | The Keren Emrich Foundation
(Nonprofit, Social Enterprise)
Action & Result: Sold car and stocks, built the first online health curriculum in wiki format, scaled to $70M in distribution to over 250,000 children internationally
Funding: Stage 1, Bootstrapped; Stage 2, Grew to Government, Corporate, Foundation Grants & Major Gifts
Lesson: Meaning trumps everything, do something you care about