BULX.com, New Private Sale Website for High-End Home Improvement Goods, Raises $240,000 in Seed Round Financing
Columbus, Ohio – June 23, 2010 – BULX.com, a private sale website devoted to high-end home improvement goods, today announced today having raised $240,000 in capital during seed round financing. Opening for business in midsummer, BULX will bring the private sale shopping experience to high-end home improvement goods, offering discounts of up to 70% off retail.
Cofounders Rob Emrich and David Simon bring a wealth of entrepreneurial experience to bear on their latest venture. Emrich, founder of Road of Life (www.roadoflife.org), SpeakerSite (www.speakersite.com), and Boundaryless Brands, will oversee technology and marketing. Simon, a ten year veteran in logistics, supply chain management, liquidated home improvement goods, and founder of Overflow Supply (www.overflowsupply.com), will direct procurement and fulfillment.
BULX.com aims to be the premier shopping destination for overstock and closeout home improvement products, with a focus on high-end brands and the excitement of private sale shopping. To meet this ambitious goal, Emrich has assembled a strong team of experienced players in technology and marketing. Jeff Versteeg brings a background in quantitative analysis and web marketing. Kevin Connor provides a wealth of experience with a variety of ecommerce technologies. Matt Russo is skilled in social media marketing, graphic design, and public relations.
“We feel that there’s a huge opportunity in the home improvement market for a private sale site,” said Emrich. “This is a $272 billion a year market, yet there is no private sale site offering all the fun and savings that consumers are discovering in other verticals. We believe that our customers are going to embrace this exciting new way of finding great deals on top home improvement brands just as they have for apparel, home furnishings, and travel.”
$20 Bonus for Pre-launch Signup
BULX.com is now offering $20 toward their first order to all members who sign up before the site goes live. Membership is free, and sales events on high-end home improvement brands will be starting in midsummer.
I’ve been working the past few months on finalizing a new venture with a partner in Chicago, and the work is finally done. Our new venture BULX.com brings the members-only shopping experience to designer, high-end home improvement products. BULX is free to join, by invitation only. Once accepted, our members have access to deals on top brands in home improvement for up to 70% off retail.
You can help me by sharing your opinion with me. Each logo has a number below it please email our team at logo@bulx.com and let me know which ones you like and why. Votes from women count double!
Web Marketing for Home Improvement E-commerce Site
About Boundaryless Brands:
Rob Emrich founded Boundaryless Brands in 2008. We are a small e-commerce marketing and technology company that is creating a new website for home improvement products. We plan to have a very active presence in social marketing on the Internet, and are looking for a person to fill that role. This person could either work remotely or work with us at our office in Columbus, Ohio.
Responsibilities of the Position:
Social marketing – This will involve blogging about home improvement, and interacting with the home improvement community through Twitter, Facebook, posting on other home improvement blogs, posting on home improvement forums, etc.
Traditional marketing – We also need this person to handle press releases, working with a designer to create print and banner ads, answering media inquiries, etc.
Due diligence/Reporting/Misc. – We are a small company, so we all wear a lot of hats. You can expect to sometimes be asked to do things that are not within the scope defined above, but these duties will generally be a small part of your time.
Hourly Requirements – We have enough work for a full-time person, but would also be willing to consider hiring the right person on a part-time basis.
Outside work – If you currently have a blog or website that you operate, we would be fine with you continuing to operate that site in your spare time.
What We’re Looking For in a Candidate:
Optimism – Even when you’re succeeding, working for a startup can be challenging. We are looking for someone who is not afraid to take on new challenges on a daily basis.
Experience in Home Improvement – This qualification is a must, since this position will require the applicant to give expert advice on a broad range of home improvement projects.
Experience in Social Marketing – This is also a must. This experience should include blogging for sure. Other preferred but not required skills are Facebook, Twitter, press releases, email/newsletter marketing, and some experience posting on forums or as a forum moderator.
Organization – The demands of this position make it essential to be well-organized.
Self-Motivation – We’re looking for someone who could grow into a position of importance with the company, and initiative is a must.
Solid Writing Skills – This position will involve a decent amount of writing for the Web. You don’t need to have been an English major, but we need to know that you can write competently.
Compensation:
Compensation is commensurate with experience and skill set.
Application:
Please send a current resume and writing sample to our CMO, Jeff Versteeg, at:
jeff.versteeg@boundarylessbrands.com
The writing sample can be a link to your blog or blog posts that you have written. We are currently collecting resumes for this position, and will be looking to interview starting in mid June, or possibly sooner depending on workload. We will not respond to any emails until we are ready to start interviewing. Thanks for looking!
Alumni Fireside Chat: Rob Emrich
Sponsor: University Honors & Scholars Center
Nov 5 2009 6:00PM – Nov 5 2009 7:15PM
RSVP Required!
Location: Kuhn Honors & Scholars House Rm 201
Contact: Cheria V. Dial
Contact Email: dial.3@osu.edu
Contact Phone: (614)292-3135
Description:
Learn about social entrepreneurship and how you might consider starting your own nonprofit organization with Honors Program alum Rob Emrich.
Thanks to USAE for the fantastic writeup about SpeakerSite. We are flattered you like us so much!
Artie, and I are hard at work attracting the attention of those in the meeting industry. We are committed to bringing event and meeting planners to the site to show off our wonderful membership!
Thanks to author Melissa Mercer for the flattering prose. We are not worthy!
Thank you to everyone for the birthday wishes. I am flattered by your messages by email, facebook, post, text, phone, and everywhere. Although I usually like to do something extravagant for my birthdays, this just didn’t seem like the right year. Truth be told, I am not very excited to be 30, and I have to imagine that birthdays just get worse from here on out. So in an effort to make birthdays better, I would like to pick up a tradition that learned from my Grandfathers. On my birthday I will give presents to others. I think it’s a much more fulfilling gift anyway.
This has been a fantastic year for me, despite the rough economy. So, for my 30th birthday I have decided to start the Rob Emrich Philanthropic Fund, a donor advised fund, at the Columbus Jewish Foundation. For those who don’t know, a donor advised fund is sort of like a philanthropic checking account. I will use it to continue giving to my favorite cause, Road of Life, and a few others. I think philanthropy is even more critical in tough times like these. Anyone who has the capacity should consider starting a fund at any local community foundation, to consolidate and streamline your philanthropy. If you live in the US, you can find yours here http://www.cof.org/Locator/
What do you want for your birthday? For everyone asking me what would like for my birthday, please consider making a donation to Road of Life. You can donate online here: https://secure.groundspring.org/dn/index.php?aid=20213. A $150 donation will sponsor an entire classroom of children, but donations of any denomination are appreciated.
So What are You Doing These Days? I’ll also take this opportunity to give a brief update on the projects I am involved with.
Road of Life: Our new site is up, and over 200,000 children have now used our program. At $300 per child, that program has generated a $60 million social return on investment. I couldn’t be more excited and proud of our impact. www.roadoflife.org
Consulting: My consulting practice has exploded this year and I am working with some wonderful clients. The practice has morphed from nonprofit work into corporate digital communications. Based on the spectacular response, I have increased our staffing and plan to expand the business. www.bamensch.com
SpeakerSite: This is such a fun business. I started it with my good friend Artie Isaac (link) and in just over 5 months we have created the largest social network of public speakers in the world. I have learned so much about the world of public speaking. If you speak or need a speaker, check it out. www.speakersite.com
Book Writing: Unfortunately this has taken a back seat to other projects right now. I have made some real progress in my thinking and writing, and would like to pick this project up later this year. www.robemrich.com
E-commerce: After founding Road of Life, I have always liked the enterprise of building a company, or nonprofit in that case. After sharing an office at TechColumbus, a tech business incubator (link) last year, I really caught the bug. I have built a few different sites which are going very well and continue to grow. email me if you want more info
What are you doing for your birthday? If you are in Columbus there is a small gathering at Mac’s tonight at 8PM in the Short North 693 N High St.
Again thanks again to everyone who has contacted me, it means so much. Please keep in touch.
The titans of business today look eerily similar, most are older, white men with solid “brick and mortar” business experience gathered while working for the same company for the last two or three decades.
Will the next generation of leaders be so easy to describe?
Join our multi-generational panel to discuss the future of organizational leadership in Columbus, the differences between today’s leaders and the leaders of tomorrow. And ultimately, find out if Dylan’s lyrics are true, thirty years after they were written…
“The times, they are a-changin”?
Our Panel
Bob Milbourne
President, Columbus Partnership
Dawn Tyler Lee
Assistant VP,
Office of Government Relations, OSU
Rob Emrich
Founder
Road of Life Cancer Prevention for Kids
& President,
B.A. Mensch Consulting & Publishing
It was a great (and fast) read, and I strongly recommend it for anyone considering (or being forced into) moving soon. Boulder and Denver both made the list: Boulder for the 20-29 year-old age group and Denver for 30-44 year-olds. Being on the cusp, I opted for the greater metro area and I am living in North Boulder now. In some ways, it’s almost too perfect for my lifestyle. There are so many running trails out here in the mountains and on the prairie. I could run out here every day for a year and cover new ground each time. There is a strong tech community and so many interesting people live here. I stayed with Sara Stonehill, a friend from elementary school, and her fiancé for a week, while I was looking for a place. They were both very generous and hospitable.
One thing I absolutely love is exploring this beautiful state. I just did a drive-thru of Rocky Mountain National Park on my way to Hot Sulphur Springs for a nice two-hour soak. I ran the nascent headwaters of the Colorado River, where the water is just a small stream. On the way back, I ran into a herd of huge elk and I was so impressed by the giant creatures. I was also a little shocked to be standing only ten feet away. As were they, I’m sure, because I sneaked up on them so quickly with my super fast trail-running skills. I run with my iPhone, so I managed to take a few pics, albeit obscured by some moisture over the lens.
I was impressed, that is, until I went running again today in the city proper and saw a giant elk on someone’s front lawn. WHAT?! I was ready for something like that in the backcountry of a National Park, but not on a Boulder front lawn. I’m still unsure as to whether that was a typical or unique occurrence.
It’s great being back in the US with all of my usual tools for ‘getting things done,’ and I have actually really enjoyed getting caught up on a long list of things I’ve been meaning to do. So I hope all of you are ready for the barrage of emails, phone calls, and follow-through of pre-India Rob. If not, too bad.
As many of you know, I had a butler while living in Delhi.His name is James Xavier.Having a butler is one of the more outrageous things I’ve experienced.As an American, one of my main points of reference for butlers is from the Seinfeld episode when George and Jerry pitch their sitcom idea to network execs.In George and Jerry’s show, a judge sentences a man who has hit Jerry’s car to be his butler.It’s unusual to think of butlers in America. To be fair, many Americans have hired “help” in the US, but very few people have a “butler.”
I hired James on a full-time basis, and it was a great decision in terms of improving my time in India. James cooked amazing, spicy Indian food, cleaned, did laundry, worked as my personal Hindi translator, ran errands and most importantly, ALWAYS had my back.
Arguing and haggling is a way of life in India.Some arguments, as was the case with my landlord, extend beyond a single person and manage to include entire families. I can be pretty persuasive, but I’m no match when it comes to negotiating with seven people born into three different generations. No match, that is, until I enlisted James’ help.Every time I got into a rickshaw with James, I started to negotiate.One of the worst parts of traveling around Delhi is dealing with rickshaw drivers. You are almost always forced to argue with the driver, insisting that he use the meter, something that he (and it is always a man) is already legally required to do.James played good cop to my bad cop.
I would typically stand over the rickshaw driver and give him the Johnson Treatment, while James reasoned with him in Hindi.I’d come to each negotiation guns blazin’, yelling something to the effect of, ‘You are shaming your entire family by trying to cheat me.’Then James would pipe in with, ‘You are cheat! This man is cheat!’ He would yell a little more in Hindi, and then we’d get a fair price.
At other times, when I needed a pick-me-up, James was always there to agree with me, regardless of what he thought.A great example was how I tolerated (or rather, didn’t at all) the heat. Every morning, I would wake up, take a shower and have my coffee outside on my porch.Generally, I would start to walk outside before being hit by a massive wave of choking heat. I’d yell out, ‘OH MY GOD, IT IS SO F***ING HOT HERE.’James would then come out with my coffee, agreeing faithfully, ‘SO HOT, SO F***ING HOT Mr. Rob.’If I ever confided to him that someone was being very friendly or perhaps being a jerk, James was always there to agree with me.
I love spicy food and to my surprise, the food in India (or Thailand) was not all that spicy.I sent James to a special Western market to get Frank’s Hot Sauce, my personal condiment of choice.He would always compliment me by saying how brave I was and how I was a very special person for eating such ‘chilly chilly food.’James had cooked for a number of Europeans before working with me and assumed that Westerners didn’t eat spicy food.He was afraid to add spices, because he thought I would get upset with him.
I didn’t exactly need a person to help me on a full-time basis, but I wanted to make sure that James was around to translate as situations presented themselves.This left James with a lot of free time.At the beginning, he would occupy his time by pretending to do work or by simply relearning things.After insisting a hundred times to him that he was welcome to do whatever he wanted if he didn’t have work to do, he finally started to listen.At first James would make himself Chai and hang out on my living room couch, reading his Bible.If I didn’t mention it, James was a devout God-fearing Christian, not a Hindu. Later, after he realized that he had what he described as a ‘job like dream,’ he began to occupy himself by preening and grooming in front of the mirror. He did this for hours at a time. I learned that if I needed James, I should first look to the mirror in my bedroom, then to the mirror in the hall bathroom. James Xavier, the butler, loved looking at himself.
Once I decided to leave Delhi, I honored my promise to James by creating a website for him to market his services. You can check out his website here: Chef James Xavier. He received scores of calls and in the end, his whole family managed to get new jobs from the site.Incidentally, he also made me take multiple pictures until he got the perfect shot that truly ‘captured’ him.
Before I left, I asked James to record his thoughts about working with me. I promised I would not listen to them until he left.I’m posting his audio here: Link to Audio in New Window
My favorite things about the audio recording:
1. James acted as though my MP3 recorder was a phone. Stating at the beginning “I am James calling.”
This, by the way, was how our phone conversations went:
James: “Hello.”
Rob: “What’s up James? It’s Rob.”
James: “I am James.”
Long pause while I try to figure out what this means.
Rob: “Hey James, I need you to pick up coffee from the market.”
James: “I am James.”
Rob: “OK, are we clear?”
James: “Hello, sir.”
Rob: “OK, so you are going to pick up coffee?”
James: “OK, sir.”
2. The non sequitur nature of James’ thoughts.
3. James’ declaration that I am “1 in 100 man,” followed by the reconsideration that I am maybe “1 in 10 or 20 man.”
4. James’ saying that he is so sad that I am leaving. It makes me a little sad right now, thinking back on it.
Mcleodganj is the home of the Dalai Lama and the Tibetan exile community in India. I stayed here for about a week, and throughout that time, I felt the happiest I’ve been during my stay in India. The climate was refreshing and cool, a welcome change of pace from the 100+ °F days here in the desert of Delhi. I came up to take an Iyengar Yoga course, which I really enjoyed.
I had the opportunity to talk with staffers at the Tibetan Welfare Office, which is part of the official government in exile. I couldn’t have been more impressed with the passion that these people had for their cause and their jobs. It was a very interesting time to be in Mcleodganj because of the issues surrounding the Olympic torch. Every Tibetan was carefully following the events as they unfolded; there were varying opinions as to how good this was for their cause. Overall, I found the Tibetan community to be fascinating. Despite the suffering that these people have born and the oppression they face, I think they maintain a sense of deep happiness. I think this happiness originates from two places. One, there is a natural sense of ease that comes with Tibetan Buddhism. Two, and maybe more importantly, they seem to find joy simply by living and existing. It reminded of my time in the Middle East. Both Israelis and Palestinians are living through a perpetual conflict and, at some points, an out and out war. Still, for different reasons, each one of those parties enjoys a deep sense of meaning in their lives.
Without getting into the politics of the situation in Tibet, I see the same sense of meaning and purpose of those on both sides of the Israeli/Palestinian conflict.
I know that I’ll look back on the time I had in Mcleodganj fondly, particularly because I felt very at home with the Tibetans and made several new friends.
Hello. My name is Rob. I'm the Co-Founder of SpeakerSite.com, the largest online marketplace for public speakers, Co-Founder of BULX, an private-sale website for high end home improvement and Founder of Boundaryless Brands a family of ecommerce companies.
I am also the Founder & Chair of the nonprofit The Keren Emrich Foundation | Road of Life which has distributed over $70 million of health prevention curriculum to more than 250,000 children.